Embers Camping

During the 2020 Covid-19 lockdown, we were challenged with keeping Embers Camping’s community engaged with their brand despite campsites being closed for business.

We planned and executed the Embers at Home fortnightly competition that provided a plethora of ideas for parents and invited young people to enter tailored competitions.

The competitions offered prizes to the community based on popular campsite activities.

We got families building forts in their homes, producing quarantine costumes and creating shadow puppets. Each competition was launched with detailed social infographics, boosted across Facebook and Instagram.

The series helped grow the Embers social community by nearly 20% and drove a four-fold increase in link clicks to the Embers website, all ensuring that the brand’s campsites quickly sold out as soon as restrictions were lifted.

Travelling with confidence
Travel safely infographic
Embers at Home competition
Quarantine costumes
Embers at Home competition
'How to' : Build a pillow and blanket fort

During the 2020 Covid-19 lockdown, we were challenged with keeping Embers Camping’s community engaged with their brand despite campsites being closed for business.

We planned and executed the Embers at Home fortnightly competition that provided a plethora of ideas for parents and invited young people to enter tailored competitions.

The competitions offered prizes to the community based on popular campsite activities.

We got families building forts in their homes, producing quarantine costumes and creating shadow puppets. Each competition was launched with
detailed social infographics, boosted across Facebook and Instagram.

The series helped grow the Embers social community by nearly
20% and drove a four-fold increase in link clicks to the Embers website, all ensuring that the brand’s campsites quickly sold out as soon as restrictions were lifted.